People Magazine sets new standard for iPad magazines
Today People magazine was launched on the iPad. Although I'm a bit biased I think it's fair to say that this is by far the best Digital Magazine available today. Like TIME Magazine was an important industry milestone on iPad launch day, People is setting the bar to a new level for the industry.
The 'Second Issue Problem'
Some people familiar with launching new print titles might be familiar with the so-called 'Second Issue Problem'. You have been working very hard for months on a new title, new concepts, design, great stories etc. The big day arrives and you have completed the first issue, hurrah! And then comes the second issue... for which you only have one week or one month at most...
With all publishers rushing to the iPad the Second Issue Problem is happening all over the place now. read more >>
WoodWing only affordable for the biggest publishers?
It's now 6 months ago since Steve Jobs announced the iPad. It has been a crazy 6 months :-)
We have seen huge interest in our Digital Magazine solution that allows publishers to efficiently publish to the iPad. This interest is ranging from the largest publishers of the world to 1-man design studio's. Because TIME Magazine was our launching title, a lot of people think/assume that our solution is expensive and only affordable for the biggest publishers. Which is not quite the case...
So let me provide some clarity on our pricing. read more >>
Dr. Mario Garcia + iPad + Event = WoodWing World Tour in London
The next stop of the WoodWing World Tour is a fact! On September 17, we will continue the success of our World Tour events in the amazing surrounding of the Blu Radisson hotel in downtown London.
On this day we hope to welcome many companies interested in the future of publishing.
Are we going to talk about publishing to tablets like the iPad? Most definitely! Is this going to be the only item on our agenda? No way! WoodWing will offer you a free event where you will learn everything you need to know about today’s publishing industry and one of the big opportunities for the industry lies in the upcoming use of tablet devices such as the iPad. read more >>
iPad & Editorial Workflow
A lot has been written about the iPad since (and before) it made its debut in April in the United States. Sales have been a tremendous success and there is a constant push in areas where Apple has not launched it to start selling it as soon as possible. The iPad has been hailed by many in the publishing industry (most notably Rupert Murdoch) as the saviour of the industry. And I think they are right. Even though I must admit I was a sceptic at first, once I held one in my hands and really started using it I felt its potential impact. Not only to the publishing industry but to the way people use and interact with a computer. Because that is what it is, and a quite powerful one at that. read more >>
