Innovation, Insights, and Community come together at WoodWing Uncovered APAC

A Perfect Day in the heart of Darling Harbour

Held on November 6, 2024, the event took place in the heart of Sydney, overlooking the Marina. The scenic backdrop set the tone for a day of inspiration and collaboration. Our guests, including valuable customers and partners from across APAC, arrived eager to connect with the WoodWing team flown in from Malaysia and Amsterdam.

The event started with warm conversations over morning tea, with the crisp weather adding to the vibrant energy of the day.

Kicking off with vision and purpose

Ross Paterson, CEO of WoodWing, opened the event with a powerful keynote. He highlighted the dual forces of uncertainty and opportunity in the ever-evolving digital landscape. He shared insights into the challenges companies face with digital transformation, including inefficiencies in content workflows, legal risks, and the need for branding consistency. His message was clear: unlocking potential and embracing change are key to staying competitive.

What is the biggest waste of our time? The waste of human talent!
 
Ross Paterson – CEO WoodWing

He emphasized WoodWing's commitment to innovation, particularly the shift to a SaaS model, which enables faster feature delivery and enhanced customer outcomes.

Expert-led insights

The event featured an exceptional lineup of speakers, each addressing critical themes in content operations and innovation:

• Tom Pijsel, VP of Product Management at WoodWing, delivered actionable insights on using AI to revolutionize content workflows. He demonstrated how automating routine tasks can improve efficiency, reduce manual effort, and maintain high content quality.
• Michael Stoddart, Consultant and former Adobe executive, reflected on the transformative changes in content creation, from desktop publishing to AI-driven platforms. He warned of the challenges posed by AI, such as bias and data security, and emphasized the need for proactive leadership in navigating these disruptions.
• Hassan Tahhan, Senior Partner Sales Solutions Architect at AWS, explored how generative AI empowers content production. He shared practical examples of using AI to customise workflows and effectively use data to meet unique business needs.
• Mike McHugh, Country Manager at PageProof Australia, discussed optimising workflows, from creative briefing to final asset delivery. His session tackled practical questions, including how AI can assist in creative feedback and ensure efficient approvals.
• Owen Greenwell, Creative Operations Director at Medium Rare Content Agency, highlighted how WoodWing Studio and WoodWing Assets have given his team a competitive edge. He shared how seamless integrations and cloud migration have streamlined their operations, enabling a decade of uninterrupted performance.
  
  

Panel discussion: shaping the future of content operations

The event also featured a thought-provoking panel discussion with industry experts, including:

• Tom Pijsel, VP Product Management, WoodWing
• Hana Jo, Head of Digital Production & Operations, Medium Rare Content Agency
• Andrew Lomas, Cofounder and CEO, Creative Folks
• Michael Stoddart, Consultant

The panel addressed pressing questions on the future of content production:

• Generative AI: what are the opportunities and ethical challenges it presents?
• The role of DAM: how will Digital Asset Management evolve, and what features will lead the way?
• Skillsets for the future: what new skills will creative teams need to stay competitive?
• VR and Metaverse: are brands ready to embrace immersive content production?
• Measurement and KPIs: how can we define and measure creative success beyond traditional metrics?

Ending on a high note

The day ended with a lively quiz hosted by MC Jessica, testing attendees’ wit and engagement. Prizes and gifts were distributed, creating a celebratory atmosphere to close out the event on a high.

A glimpse into the future

WoodWing Uncovered APAC 2024 was more than just an event – it was a gathering of innovative minds united by a shared goal: to reimagine the future of content operations. From cutting-edge AI applications to insights on creative collaboration, the day left attendees inspired and empowered to take their content strategies to the next level.

As WoodWing continues to build its presence in APAC, the event underscored its commitment to building, growing, and stimulating a community of creativity, innovation, and collaboration. Stay tuned as we continue to uncover and help shape the future of content together – not just in APAC, but all across the globe.