Content and information management for retail

WoodWings software solutions and services help you manage digital retail content and information across various channels. It organizes your retail content creation and management, making it easier and quicker to produce high-quality catalogs, brochures and other marketing materials, while maintaining consistent branding. 

Large, medium and small global and local retail brands use WoodWing software to:

• reduce time-to-market and cost-of-delay
• efficiently create and manage more content than ever
• engage and convert customers on their channels of choice
• Do more without increasing costs or headcount.

Other benefits of the WoodWing solutions lie in the field of:

• knowledge management, making relevant information available when and where it is needed
• quality management, ensuring consistent high quality products and services, and compliancy for example
• process management, aimed at achieving maximum efficiency and reducing waste, and creating the flexibility needed to take advantage of opportunities when they arise

For retail and eCommerce, it can mean any number of marketing process improvements - from integrating DAM and PIM to keep channels effortlessly in sync, to automating content production for faster time-to-market.

Yes, WoodWing's retail content management solutions can integrate with other systems such as product information management (PIM) and digital asset management (DAM) systems, financial software solutions, webshops and the likes. 

Managing digital content and information in retail allows for consistent branding, ensures product and supplier quality, and optimizes content across various channels.

Consistent multi-channel content and strong quality management have a significant impact on customer satisfaction and brand reputation. By delivering consistent messaging and high-quality content across different channels, retailers can boost the customer experience and build trust in their brand.

Scalable and high-performing tools allow retailers to handle fluctuating demands by easily scaling up or down to accommodate increased website traffic, transactions, and data processing. This ensures a smooth customer experience and efficient operations.

The WoodWing suite of products offers future-proof solutions for publishing, document, digital asset, knowledge and quality management processes in retail. These solutions can be implemented over time, allowing retailers to gradually replace legacy systems and seamlessly integrate new technologies, ensuring long-term effectiveness and adaptability.