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Topics:
- Atomic content - what is it?
- Efficient content re-use
- Brand quality and consistency
- Demonstration in WoodWing Studio & Assets
- Q&A
Instant knowledge
"Atomic content” refers to the creation and customization of small content elements (atoms), such as copy and imagery, which are dynamically assembled to create targeted web pages, emails, or other marketing assets.
Gartner
Here is a specific example of what that could look like in a real situation, and which is covered in the webinar: You are a marketing agency that creates content for retail clients, such as brochures, website information, flyers and so on. Much of the content you create is similar but used for different purposes.
Recreated manually, this is an enormous sunk cost in terms of hours spent. But with atomic content, you can reuse atoms from similar existing content, saving time and money in the process. In this free webinar, we will demonstrate how you can create, manage, and publish atomic content with the support of an integrated set of tools.
The discussion covers:
- How to tackle the challenges of atomic content creation
- How to ensure your workflows and organization stay fast and effective
- How Content Orchestration can transform the way you approach storytelling
Who's this webinar for?
This on-demand webinar is highly recommended for anyone involved in content creation processes in editorial, marketing, or IT in a publisher, brand, or agency.
The speakers
Philip Hendrickx
Product Marketing Manager
WoodWing
Tom Pijsel
Senior Product Manager
WoodWing
We help you to take charge of your content with our world-class content and information management solutions.
