How to optimize your content supply chain for faster time-to-market

Watch our webinar with Qonqord and Squadra to gain useful insights from workflow consultancy experts on how to optimize your content supply chain in manufacturing, wholesale and retail.

Topics:

Content supply chain
Optimizing workflows
Manufacturing, Wholesale, Retail
Content Orchestration
WoodWing Studio
WoodWing Assets

Instant knowledge

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Qonqord (WoodWing partner) and Squadra are expert firms that have joined efforts to help organizations optimize their workflows and achieve greater efficiency in managing their content.

In this webinar, they will help you to resolve the challenges around creating an efficient content supply chain and maintaining content accuracy and consistency, and they will show a use case that will help you understand how manufacturers, wholesalers, and retailers can leverage the power of content orchestration to save time, money, and resources.

If your organization is struggling with:

Creating and controlling visual content
Increasing confusion and complexity between teams
Time-consuming content approval processes
Inconsistent content undermining your brand
Content duplication and disconnection
Chaotic processes that can’t scale
Risks to accuracy and schedules,

then this webinar is for you!

The speakers

Hilde Hagen

Process consultant
Qonqord

Roger Wegh

Senior professional
Squadra

More information on this webinar's topic

Similar to the retail industry, manufacturers and wholesalers need to manage a wide variety of digital assets, including product images, descriptions, product packaging, catalogs, brochures, and point-of-sale materials and link them to relevant product data from PIM systems, Excel documents or ERP solutions. It is also necessary for them to be able to publish or make available the aforementioned product and marketing-related digital assets (sometimes in multilingual versions) to brand websites, e-commerce websites, dealer-distributor portals, apps, intranet, etc.

The benefit of having a single source of truth for managing digital assets and a content creation set of tools to support the creation and management of product-related collateral is crucial for maintaining brand consistency and collaboration with internal stakeholders (sales, purchasing, product management, category management, etc.) and external stakeholders (customers, wholesalers, retailers, distributors, etc.). There is also a far greater advantage to connecting these main content management systems with the product data, for optimizing the whole content creation process, maintaining better consistency, and removing manual and time-consuming tasks by bypassing processes.

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