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Results
- Increased efficiency: automated workflows lifted team collaboration and reduced content management time.
- Seamless multichannel publishing: enabled simultaneous publishing across platforms, ensuring consistent quality.
- Improved content management: better asset organization and faster access to content for repurposing and updates.
- Future-proof system: scalable solution adapting to new industry demands without sacrificing workflow efficiency.
Partner: GMDE
Used product(s)
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About the client
Duesse Communication, founded in 1991, is Italy's leading B2B and B2C publisher. It caters to various sectors, including retail, cinema, and entertainment. Duesse manages a portfolio of trade magazines (Box Office, BestMovie, among others) and digital platforms.
With over 30 years of expertise in delivering niche content, Duesse Communication has built a reputation for providing insightful, industry-specific information. The evolved media landscape confronted Duesse with the challenge of modernizing its editorial processes to stay competitive in the markets of both print and digital media.
The challenge
The primary challenge Duesse Communication encountered was the need to modernize and streamline existing publishing workflows because its expanding digital presence complicated managing multiple content formats (print, digital).
Its traditional editorial process, designed for print-first workflows, became inefficient, so Duesse needed to solve bottlenecks in content production, ensure seamless collaboration across teams, and guarantee high-quality output across all channels while maintaining editorial consistency. In short, Duesse was looking for a multichannel publishing solution.
The solution
Duesse Communication opted for WoodWing Studio, an editorial workflow solution that could address the growing challenges. WoodWing Studio’s multichannel publishing capabilities allowed Duesse to manage its print and digital content from a single platform, improving efficiency and collaboration. The decision to adopt WoodWing Studio was driven by the solution's flexibility and scalability. It is an advanced content creation tool, that allows editorial teams to create, manage, and publish content across different platforms with ease.
The platform offers powerful automation features that streamline complex workflows, making it easier for Duesse Communication to produce content faster while maintaining high-quality standards.
The implementation
Working closely with technology partner GMDE, Duesse Communication implemented WoodWing Studio to modernize its editorial operations. GMDE, one of WoodWing's long-standing partners, played a critical role in facilitating the deployment and customization of the system to meet Duesse's specific needs. The implementation process involved migrating legacy workflows to the new digital-first system while ensuring minimal disruption to ongoing publishing activities.
The teams at GMDE and WoodWing collaborated closely with Duesse to ensure the proper integration of WoodWing Studio into its editorial process. Training sessions were conducted to help Duesse’s teams become familiar with the platform. Thanks to WoodWing Studio’s intuitive interface, users quickly adapted to the new system. GMDE ensured the platform was configured to support the company’s long-term growth and production needs, allowing for continuous updates and optimizations as the company evolved.
Results and benefits
The transformation of Duesse Communication’s editorial operations using WoodWing Studio delivered significant improvements across Duesse's entire publishing ecosystem. The shift to a centralized, digital-first platform resulted in several tangible improvements:
- Increased efficiency: with automated workflows, Duesse Communication significantly reduced the time it took to manage, review, and publish content. Teams can now collaborate more effectively, whether they are working on print or digital products, regardless of their geographical location.
- Seamless multichannel publishing: WoodWing Studio enabled Duesse to publish content simultaneously across multiple platforms, ensuring consistency and quality in both print and digital formats.
- Improved content management: the integration of WoodWing Studio with external tools helped create a flexible and dynamic work environment, enhancing Duesse's ability to repurpose and update content for different channels and ultimately saving time and resources.
- Future-proof system: the solution offered scalability, allowing Duesse Communication to continue growing its digital offerings without compromising workflow efficiency. WoodWing Studio's flexibility allows it to quickly adapt to new industry demands.
Overall, WoodWing Studio became the cornerstone of Duesse Communication’s digital transformation, enabling them to evolve from a traditional publisher to a modern, digital-first media company. With expert support from WoodWing partner GMDE in the implementation process, Duesse Communication successfully embraced innovation without losing its strong foundation in high-quality B2B publishing.
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