Success Story - Factors Group

Challenge

In the age of digitization, having an efficient system to manage digital assets is pivotal. Matthew's insights revealed an enormous volume of approximately half a million digital assets. With global teams, the need for quick and efficient access to these digital assets became paramount. 

Additionally, the company faced multiple challenges with its previous digital asset management infrastructure:

• Searching and retrieving assets was time-consuming.
• The in-house graphic design team had to manually migrate data.
• Integration with tools like Saltify, a product information database, was lacking.
• Working with Adobe Creative Cloud was not seamless.

Our challenge was multifaceted: latency, redundancy, and an imminent need to update our infrastructure. With WoodWing, we've taken a significant step towards centralizing our digital assets and improving our operational efficiency.

Matthew Stroh, Director of Marketing Operations

Evaluation

The evaluation process was thorough, consultative, and based on actual needs.

A structured approach was adopted to address the prevalent challenges. Under Matthew's leadership, a "Marketing Storage Committee" was constituted, incorporating domain experts. Their first task was to identify the pain areas and potential rectifications. Engaging with their expansive network, they evaluated several options, including but not limited to Adobe Cloud Storage, before making a decision.

Implementation

The Factors Group implemented WoodWing's digital asset management solution, migrating approximately 500,000 assets to WoodWing.

The introduction of WoodWing resulted in a whopping 75% reduction in time spent sifting through assets. Besides its impressive speed, the platform's seamless integration with tools like Adobe Creative Cloud and its native interface made it a favorite.

Factors Group's journey underscores the importance of a tailored solution. While out-of-the-box solutions like Adobe's offering might seem appealing, businesses often have unique challenges that require specific solutions. In Factors Group's case, it was WoodWing that provided the flexibility, scale, and efficiency they so desperately needed.

Results & Benefits

• Centralization: WoodWing's platform offered a centralized repository, enhancing asset accessibility across the board.
• Efficiency: Redundant storage was eradicated, streamlining the digital asset management process. The time spent searching for digital assets was reduced by 75%.
• Collaboration: With the centralization and ease of access to digital assets, collaboration between teams improved substantially.
• IT Management: The new system considerably reduced IT-related challenges, especially concerning permissions and server maintenance.
• Operational boost: The marketing team experienced a notable enhancement in operational efficiency.