Success Story -
Fratelli Carli

Fratelli Carli gets ready for another century of customer-centric communication. Fratelli Carli has kept a strong focus on customer communication since its foundation in 1911. WoodWing Assets and the WoodWing Studio publishing system now allow them to centralize all digital content, and to deploy it according to the appropriate communication channel. The solution is part of their long-term goal: to offer a consistent customer experience through multichannel, 360° communication.

Challenge

As Fratelli Carli grew, the number of marketing campaigns and the amount of commercial content increased exponentially. As a result, the press department suffered disk space problems. This initiated the search for a new DAM.

Evaluation

But while analyzing DAM solutions, the company identified an underlying problem - content multiplication. Rather than reuse assets, many departments and content creators were duplicating assets for their own purposes, leading to large volumes of assets in the system. 

Requirements

It was, therefore, necessary to manage the customer communication processes in an integrated way. The solution had to link marketing campaigns to planning, creation, production and finalization, with centralized resources. But the real challenge was to insert it into the existing system context. Fratelli Carli selected WoodWing because the solution provided better content sharing and workflow management.

With WoodWing, the process is guided from the beginning, starting from the briefing phase, through production, towards shipment of the communication to the final customer.

 

Fabio Amendolagine, Press center manager

Implementation

Together, Fratelli Carli and GMDE meticulously mapped the entire process and then re-engineered it through WoodWing tools. GMDE then created a proof of concept, which was tested for two weeks. After further development and customization, the solution went live. The first month was used for training, inspection, and debugging. WoodWing Assets was easy to implement, with WoodWing Studio it took some time to get used to the new process before the benefits prevailed. Currently, around 40 users in ten different roles and departments are using WoodWing, from marketing to production and from web editors to external agencies.

Putting WoodWing Assets into production was very simple, as users were already used to a DAM. The software refined the existing practices, offering a better experience and additional features.

 

Fabio Amendolagine, Press center manager

Integration

Another key factor to selecting WoodWing was its potential to integrate with third party software, including PIM systems, Adobe CC, and more. In this case OIM, a PIM proposed by GMDE, is used to plan and distribute activities, to manage automation and to provide reporting on research, performance evaluation and delivery times. Integration with InDesign provides more efficient graphics work. Fratelli Carli and GMDE also plan to add another plug-in, to automatically import price lists from the databases. 

We really appreciate the versioning feature, which makes it possible to view the entire creative path. Messaging and sticky notes are also useful.

 

Fabio Amendolagine, Press center manager

Results & benefits

• Optimized production process for printed materials
• Easily share all publications internally
• Platform accessible for external agencies, to manage the briefing process
• Web Marketing can use the platform for business sites
• Disk space optimization using versioning (cloud capability)
• Integration of marketing campaigns, order management, worksheet creation, process monitoring and automatic coding
• Increased productivity and simplified tasks in prepress, thanks to the InDesign plug-in
• Messaging, reports and searches
• Integrated planning of operational activities (e.g. calendars)
• Archive of publications, communications and images