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Results
- Significant time savings
- Improved collaboration across teams
- Improved digital assets management options
Partner: Qonqord
Featured product(s)
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About the client
Portuguese Impresa, active since 1973 and based in Paço de Arcos, is the largest media group in Portugal. The company is known for its extensive portfolio of newspapers, magazines, television channels and digital platform, including the SIC TV channel and Expresso, Portugal's largest weekly newspaper.
Challenges
Impresa was predominantly working with old(er) tools that could no longer handle the increasingly complex content management and related production challenges. With the enormous diversity of Impresa's media offerings, the need grew for a tool that allows and encourages seamless and efficient collaboration between different teams.
Why WoodWing Assets and WoodWing Studio?
To address the challenges, Impresa chose to implement WoodWing Assets to address issues with their Digital Asset Management and provide employees with a user-friendly and practical platform. In addition, Impresa chose WoodWing Studio to improve content creation processes, including those that involve multichannel publishing challenges.
The benefits
Using both WoodWing products allows Impresa to efficiently manage their vast amount of digital assets, and streamline both their editorial processes and design workflows.
Implementation and evaluation
Implementing WoodWing Assets and WoodWing Studio at Impresa was a crucial step in the process of optimizing their content production processes and improving overall workforce efficiency. After implementing the new systems, Impresa saw significant improvements in the way their teams collaborated, access to and processing of digital assets, and the speed at which content was produced.
Results
The benefits of implementing the new tools did not take long to materialize. Significant time savings, better collaboration between teams, and certainly better digital asset management options meant that Impresa can now respond more quickly and accurately to changing market demands as well as deliver content to their target audiences faster.
Future
With the move to WoodWing products, Impresa has made a huge efficiency leap. Logically, the company looks forward to continuing its collaboration with WoodWing and benefiting from further innovations in Digital Asset Management and content creation to maintain and strengthen its competitive position.
Conclusion
The combination of WoodWing products has enabled Impresa to effectively address their complex content management and production challenges and have paved the way for future growth and success in the rapidly changing media world.
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