Streamline your content with Digital Asset Management solutions

Digital Asset Management is the strategic process of managing digital files like logos, images, video, audio, artwork and more.

As organizations create, publish and curate more content, their library of digital assets grows. At a certain point, these unmanaged digital assets become a business risk.

• Searching for them causes loss of time and productivity

• Unclear usage rights increase legal exposure

• Assets are siloed and not available to other systems

The answer is a Digital Asset Management system.

Digital Asset Management software is one system that makes storing, managing, organizing, creating, finding and publishing your digital assets seamless. Think of it as an intuitive library for all your digital files with more storage space than what your standard machine allows, and with more nuances than it being “just a better file storage and synchronization service”.

Have you ever heard someone say, “I need something more than a Google Drive or Dropbox”? DAM software solutions, also called Digital Asset Management systems, usually aim to help its users cut down on production time, save costs and overall maximize their business’ ROI.

A definition of digital assets is that they are digital files owned by an individual or company that are stored digitally to be reused at a possible later stage. These digital files are called assets because they have a higher value than just normal digital files and include things like stock library images, photos, design files, brand logos, PowerPoint and Keynote presentations, spreadsheets, digital notes, documents and more.

Anyone who works with digital assets on a daily basis. Whether your business lies in the corporate, medical, educational, advertising or manufacturing sectors (to name a few), teams who work in marketing right through to the finance department use Digital Asset Management systems.

Generally, Digital Asset Management (DAM) solutions are designed to provide centralized management, organization, and distribution of digital assets, such as photos, videos, audio files, graphics, and other multimedia content. Here are some of the main reasons why businesses and organizations use DAM solutions:

Improved efficiency: DAM solutions automate and streamline many time-consuming manual tasks involved in managing digital assets, such as file organization, metadata tagging, and file distribution. This allows teams to focus on higher-value activities and achieve greater productivity.

Enhanced collaboration: DAM solutions provide a centralized location for storing and sharing digital assets, making it easier for team members to collaborate on projects, access the latest versions of assets, and work more efficiently together.

Consistent branding: DAM solutions ensure that all digital assets are properly labeled, tagged, and organized according to brand guidelines. This helps ensure that all marketing and creative materials are consistent and on-brand, regardless of who created them.

Increased security: DAM solutions provide advanced security features such as role-based access control, encryption, and digital rights management (DRM) to protect digital assets from unauthorized access and distribution.

Cost savings: DAM solutions can help businesses reduce costs associated with lost or misplaced digital assets, inefficient workflows, and redundant asset creation. They also eliminate the need for expensive storage solutions, such as external hard drives and servers.

Improved customer experience: DAM solutions enable businesses to provide customers with access to digital assets such as product images, videos, and manuals, improving the overall customer experience and engagement.

When you realize you are looking for a solution that is more nuanced than “just a better file storage and synchronization service”, it’s time to invest in a DAM. Whether you have one year worth of digital assets or twenty, DAM storage capacity is huge — and in some cases infinite.