Maximize efficiency with a Multichannel Publishing solution

Multichannel publishing simply means publishing your content on multiple channels simultaneously. Lots of different sectors and businesses use multichannel publishing, not just publishers.

For example:

• a supermarket can promote special offers via its website, social media, and in-store flyers
• a university prospectus will be published in print, online, and via their app
• a magazine brand could create content that’s used in a print publication and digital product

Multichannel publishing can involve:

• a brand’s own channels like its website, app, and publications
• third-party channels, such as Apple News+

Some of the benefits of multichannel publishing software include: 

• Accelerates your time to market with faster, more efficient processes
• Meets customer demand for multichannel content without exhausting your resources
• Consolidates different content producers into a single dream team
• Unlocks new direct-to-customer business models for publishers
• Supports the channel-neutral content opportunity
• Makes historic content easier to monetize
• Unlocks time, resource, and cost savings

You don’t need a lot of new software for effective multichannel publishing. But certain types of tools are invaluable - particularly a Digital Asset Management system, multichannel publishing software, and design tools.

WoodWing has been supporting global brands to streamline and succeed with multichannel publishing for more than 20 years. Our suite of tools combines to create an empowering end-to-end publishing workflow - for every channel.

Multichannel publishing software centralizes all publishing workflows into a single, streamlined system. Here, creators and collaborators work together to build high-quality content, which can then be easily published to ANY or ALL of your chosen channels.

The software spans the entire production process, including:

• Planning and scheduling projects
• Assigning creators and setting up workflows
• Writing copy, adding media, and getting approval
• Designing content in design tools and using templates
• Automatically coding content to display perfectly on any platform
• Publishing content to multiple channels
• Enriching and archiving content for easy repurposing
• It automatically codes and formats all elements - headlines, body text, images, video - according to predefined criteria. So that your creative can click ‘publish’ and know it is optimized for every platform.

Multichannel publishing software integrates with key tools to deliver end-to-end content lifecycle management. For example:

• Digital Asset Management software - lets creators easily find and use the ideal creative asset in any publishing project - and makes your archived content accessible again after publication
• Adobe Creative Cloud - so that designers can continue to work in their favorite tools within your enhanced publishing workflow.