DAM technology, when used well, allows you to:
So, if modern DAM tools have all these advantages in store for us, why are so many companies still holding back? Maybe simply because it’s ‘new’ (although it's not)? Because it might require a different way of going about our day-to-day work? Or maybe it’s just a hype that will blow over soon?
Don’t deprive yourself any longer, let us demystify the DAM concept and give you several easy steps to kickstart or, if you already started, boost your DAM journey!
We can use all kinds of scientific and complex descriptions to explain the meaning of Digital Asset Management, or what a DAM does. But if you are looking for inside and in-depth information on digital asset management, it's a great idea to start with our DAM onboarding guide. You'll find out that a DAM is not just an efficient tool for digital asset management, but also offers great features for content collaboration!
There are many software solutions out there that are able to do a part, or even parts, of what a DAM solution does, but none of them really comes close to being a full package, like DAM software. In a recent DAM webinar, Mastering Digital Content, we shared the qualities that make a DAM solution unique.
A unique solution, great! But how can you derive maximum ROI from a DAM solution?
Top need in Retail: Organization
Any retail business has lots of assets in many different places, scattered over different systems with limited or no integration.
A DAM solution gives retail organizations the speed, efficiency and accuracy they need to create new promos, flyers or social media posts fast, knowing that they will lead to tangible conversions.
Top need of Agencies: Content Collaboration
Working in an agency is all about bringing the right elements together for client campaigns that deliver. Whether the aim is customer satisfaction, customer retention, generating new leads or building a brand.
With the DAM workflow agencies are in control of their projects. Assigning resources and responsibilities to the team, whilst keeping an overview of where the project stands. Requesting clients for additional copy or photographs via an efficient link in the DAM system. A link that can also be used to have clients review and officially approve finished work. Safely and compliant.
Top need of Manufacturers: Distribution
Manufacturers create impressive amounts of information on the products they make. A DAM solution helps them to get all that information to those who need it to sell and use the products. On time and always up to date.
Instead of a desk with giant piles of different versions of product documentation, they have a condensed and centralized representation of all existing collateral. Making that information available through the portals of the DAM solution, they boost self-service, taking the burden of answering unnecessary questions from the shoulders of their employees.
Anyone running a business wants to see a return on investments made. Preferably upfront. However, no matter how innovative a system or tool may be, it won’t produce any outcome or value for your business by itself. The same goes for a DAM solution.
It all comes down to having a plan. Consider how you want (access to) your assets to be organized, what processes you are trying to run through the DAM solution, and what your strategy is to get maximum value from your DAM solution. When implemented and used in the right way, a DAM solution can positively change the behavior of those working and collaborating with it, empowering them to use it to create value for your business.
The way a DAM solution is used, determines if its unique qualities and capabilities can flourish. And along with it, your company.
Planning to introduce a DAM tool to your organization? If not, why not?
We asked over 150 participants about the major factors that could potentially prevent them from introducing a DAM solution to their organization. This is what they answered:
Explore 5 factors that help gain quick ROI on a DAM solution to stop most of the above arguments from standing in your way.
WoodWing Swivle is a cloud-based DAM solution that enables users to store, access, and share assets anywhere, anytime. User feedback indicates Swivle has a great, very intuitive user interface, offers a variety of sharing options, and allows for a very precise and detailed permissions setup. On top of that, Swivle can easily be integrated with other applications and tools using the available APIs.
WoodWing Swivle's most eye-catching features are specifically focused on collaboration – within teams, but also with external stakeholders (clients, partners). Since DAM solutions are typically tools that have a high number of users, these collaborative features are as useful as they are necessary to accommodate users' expectations.
These Swivle features are particularly interesting from a content collaboration point of view:
Depending on the status of your decision-making process, one or more of the next options below might be relevant for you: